In an earth-shaking trend, Mac OS Leopard is kicking Windows hard in Japan. In the past two months, OS X sales have leaped by 60% while Windows slumped significantly, down to 28% growth. The percentages can be misleading, but the shift has given Apple 54% of the OS market share during October. This could be a mind-blowing signal that Apple could dominate the OS world in a few short years.
Implications - With so many new technologies emerging each day, consumers are only attracted to the most advanced products. Items featuring a hyper modern aesthetic are appealing to those who want to stay on the cutting edge. In order to appeal to a wider audience, companies could hone in on this aspect for their new designs.