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MAC Introduces Cosmetics Designed for HDTV

By: Rainer Takahashi - Published: • References: maccosmetics
As visual technology shifts towards high-definition, greater demand is put on makeup artists to give the perfect look in close-up situations. With this in mind, major cosmetics producer MAC has introduced the MAC In High Def line.

We’ve heard of niche brands with HD makeup but it’s officially hit the mainstream with MAC. The cornerstone of the collection is M·A·C Face and Body Foundation; loved by artists in photography, film and fashion for over 20 years. Finish with Mineralize Skinfinish/Natural; this tag team foundation and baked powder works wonders by imitating skin’s natural texture and tone--a must for the HD world.

Completing the collection are four smooth and subtle shades of lipstick, ensuring lips are perfectly coated. MAC In High Def will be available September 10, 2009. Stats for Mainstream Hi-Def Makeup Trending: Older & Mild
Traction: 5,215 clicks in 278 w
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Concept: Mainstream Hi-Def Makeup
Related: 65 examples / 50 photos
Segment: Neutral, 18-55
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