This MAC Acrylic Paint promo brought 22 MAC cosmetics artists together to showcase live typographic body painting. Type designs--a feature readers don't always notice--were blown up and hand-drawn on nude models. The body painting gave artists a medium to showcase their meticulous makeup and painting skills, as onlookers enjoyed an entertaining performance exhibit. The event happened in Toronto, Ontario.
Implications - One of MAC's senior artists named Tiffany Johnston explains that the new MAC Acrylic Paint is the "primary product of choice due to its ease of use and incredibly long wear time." The long-lasting makeup will be available to the public in August 2010. After viewing this promo, many people are going to want to get their hands on this impressive product.
Stats for Typographic Body Painting
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Interest: 4 minutes
Concept: Typographical Body Paintings
Related: 100 examples / 77 photos
Segment: Females, 18-55
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