Lyrical Lemonade Gets its Own Custom Air Force 1 Sneaker
Cole Bennett's multimedia company Lyrical Lemonade works in collaboration with Nike on a new special iteration of the Air Force 1 sneaker model. The imprint has worked with footwear in the past, having joined Jordan Brand back in 2020 for a vibrant design.
This time around, minimal design is at the forefront of the silhouette with clean white leather making up most of the upper and a bright pop by the base foundation. The lateral side of the shoe is marked with a bright yellow Swoosh logo along with the LL signature juice box motif that is seen by the lateral heel section. It is packaged in a sky blue box detailed with branding accents and a lemon wedge emblem.
Image Credit: Cole Bennett
This time around, minimal design is at the forefront of the silhouette with clean white leather making up most of the upper and a bright pop by the base foundation. The lateral side of the shoe is marked with a bright yellow Swoosh logo along with the LL signature juice box motif that is seen by the lateral heel section. It is packaged in a sky blue box detailed with branding accents and a lemon wedge emblem.
Image Credit: Cole Bennett
Trend Themes
1. Branded Sneakers - The trend of collaborations between companies and sneaker brands to create custom branded sneakers provides an opportunity for companies to extend their brand and reach a wider audience.
2. Minimalist Designs - The trend of minimalistic designs in the fashion industry has made its way into sneaker collaborations, providing an opportunity for companies to create simple yet eye-catching branded sneakers.
3. Branded Packaging - The trend of creating branded packaging for special edition sneakers provides an opportunity for companies to add value to their products and enhance the consumer's unboxing experience.
Industry Implications
1. Fashion Industry - The fashion industry can capitalize on the trend of branded sneakers by collaborating with sneaker brands to create custom designs and extend their brand into the streetwear market.
2. Sports Industry - The sports industry can leverage the trend of branded sneakers to create custom designs for professional athletes and fans, enhancing team spirit and brand loyalty.
3. Marketing Industry - The trend of branded packaging for special edition sneakers presents an opportunity for the marketing industry to enhance the consumer experience and create buzz around product launches and collaborations.
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