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Bright Goggle-Like Sunnies

L'wren Scott Eyewear Collection Creates the 'Urban Goggles'

— February 16, 2013 — Fashion
Famed designer L'wren Scott, best known for outfitting A-listers for red carpet events, has recently ventured into the accessories department with the L'wren Scott eyewear collection.

The designer partnered up with Munich-based firm Menrad to bring consumers the opportunity to own a pair of his stylish sunglasses. Though there are several other designs in his collection, the one that stood out the most is the 'Urban Goggles,' which uses grosgrain ribbons to replace the temple arms and which is also seen wrapped around the frame of the glasses. Deviating away from traditional styles, the sunglasses are worn by tying the ribbon at the back of your head, which allows you to have your sunnies with you at all times.

Though at first glance these Urban Goggles from the L'wren Scott eyewear collection look quite obscure, when seen on they are a very stylish accessory during the warmer months.
Trend Themes
1. Innovative Fashion Designs - L'wren Scott's eyewear collection creates innovative designs that challenge traditional eyewear styles by incorporating unique materials and features such as grosgrain ribbons.
2. Wearable Accessories - With unique features that allow them to be worn at all times, L'wren Scott's 'Urban Goggles' challenge traditional notions of sunglasses as normal accessories by incorporating wearable elements into their designs.
3. Sustainable Fashion Trends - L'wren Scott's eyewear collection uses sustainable materials and innovative production techniques for their products, setting a trend toward more environmentally friendly fashion options.
Industry Implications
1. Fashion Industry - L'wren Scott's eyewear collection challenges traditional eyewear designs and materials, sparking opportunities for fashion brands to innovate with unique features and sustainable materials.
2. Accessories Industry - With the incorporation of grosgrain ribbons as temple arms and wearable design features, L'wren Scott's 'Urban Goggles' challenge traditional sunglasses and create opportunities for the accessories industry to innovate with wearable accessories.
3. Sustainable Fashion Industry - L'wren Scott's eyewear collection uses sustainable materials and methods for production, setting a trend in the fashion industry for companies to incorporate more eco-friendly practices in their designs and manufacturing processes.
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