This fall, UGG Australia is looking to change consumers' minds about its world-famous boots by introducing the Luxury UGG Collection. Rather than the typical casual boots that exploded in popularity a few years ago, the collection is full of high-end, trendy shoes and bags.
The Luxury UGG Collection will be available in specialty stores and UGG flagship stores starting September 1, but be prepared to empty your wallet if you want to get your hands on some of these items. Prices for shoes range from $495 USD to $1,195 USD, and handbags go from $650 USD to $1,950 USD.
The collection is inspired by the "rustic luxury of Italy," and while there are still plenty of cozy, fur-lined boots that you would expect from UGG Australia, the Luxury UGG Collection is quite a chic departure from the company's usual releases.
Stats for Upscale Laid-Back Footwear
Trending: Older & Mild
Research: 5,438 clicks in 245 w
Interest: 4 minutes
Concept: Luxury UGG Collection
Related: 73 examples / 56 photos
Segment: Females, 18-35
Comparison Set: 27 similar articles, including: staggering sheened heels, pristinely powerful heels, and bold boyfriend boots.
Upscale Laid-Back Footwear
More Stats +/-
Pristinely Powerful Heels
Staggering Sheened Heels
Bold Boyfriend Boots
Soberingly Sky-High Heels
Feisty Festive Footwear