Going Like Sixty
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 Malibu Becomes the New Capital If it’s cool for celebrities to go to rehab, then the need for luxury rehab seems obvious. In fact, luxury rehab is changing the face of Malibu, “But at luxe centers that charge $35,000 to $75,000 a month, many clients expect five-star service, not equality.” Makes you wonder what this will do to property prices.  Each sumptuous bed here at a retreat called Promises has been fitted with Frette linens and a cashmere throw. The elongated pool beckons as does the billiard room beyond, tucked into the Santa Monica mountains overlooking the Pacific Ocean.
But not just anyone can come to this exclusive getaway -- and really, not many would want to. Promises is an addiction-treatment center that caters to a mix of celebrities, corporate chiefs, their families and people who want to live like them.
Promises is part of a growing niche in the burgeoning business of addiction treatment: centers that are truly, deeply luxurious. With more than a dozen recovery centers in this seaside village, Malibu has become the center of the high end of the industry -- perhaps logically, given its resort-like location, enclaves of celebrity homes and proximity to Los Angeles, a city whose primary industry is rife with partying and free-flowing cash.
(online.wsj)References: online.wsj 2 Comments: on Luxury Rehab |
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