Bulgari to Release Vintage

By: Trend Spotter - Published: • References: ansa.it & luxist
Italian fashion label Bulgari is expanding beyond watches and handbags into fine wine. The luxury powerhouse will be investing up to 15 million euros to create an ultra high end wine. ANSA Italian news reports, "In order to create a new 'Super Tuscan' wine, Paolo Bulgari has bought the 20-hectare Podere Nuovo vineyard, near the spa town of San Casciano dei Bagni. He has also called in Italy's most famous winemaker Riccardo Cotarella to help produce a wine to rival such Tuscan greats as Sassicaia and Brunello di Montalcino." Stats for Luxury Label Wines Trending: Older & Average
Traction: 6,327 clicks in 436 w
Interest: 4 minutes
Concept: Luxury Label Wines
Related: 52 examples / 40 photos
Segment: Neutral, 18-55+
Comparison Set: 19 similar articles, including: 30 examples of refined goth fashion, top 75 interactive ideas in march, and cinema signage packaging.