We have seen myriads of faux trends for accessories and home furnishing: faux-wood, faux-leather or faux-fur, you name it.
Dutch copywriter Peggy van Neer has not only created a great bed linen design, but also a way of marketing it eco-consciously. She opened the site Snurkbeddengoed ("which means as much as "Cool Snoring Bed Linen"). A significant part (40%) of the sales proceeds of the "Le Clochard" duvet cover goes to a Dutch foundation for the young homeless. It uses the proceeds to fund housing projects which create jobs and education opportunities for the young Dutch homeless.
The duvets are made of 100% soft combed cotton and available in three sizes.
Stats for Luxury for the Homeless (UPDATE)
Trending: Older & Warm
Research: 24,280 clicks in 380 w
Interest: 4 minutes
Concept: Luxury For The Homeless (UPDATE)
Related: 39 examples / 30 photos
Segment: Neutral, 18-55+
Comparison Set: 14 similar articles, including: diy cardboard kids chairs, vibrant faux leather furniture, and faux animal skin rugs.
Luxury for the Homeless (UPDATE)
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