Gold Threaded Mattress For Your Dog to Pee On

By: Alex Covert - Published: Aug 14, 2008   Updated: Mar 24 2011 • References: nytimes & luxist
Magniflex is an Italian mattress company. They offer a wide range of shapes and sizes of mattresses - including one that is threaded with 22-karat gold ($24,000 - $30,000). It's no surprise that this product didn't sell very well. But maybe they were targeting the wrong customers? It seems the company is now going to market this product for DOGS!

Implications - Pets have taken the place of children in some people's homes, and luxurious pet accommodations are the most ostentatious manifestation of our collective need to pamper our four-legged friends. From antibacterial bedding coated in gold to four-poster pet beds, the luxury pet market has shown that there are no boundaries -- or signs of slowing down. Stats for Luxury Dog Beds Trending: Older & Mild
Research: 6,571 clicks in 406 w
Interest: 2.8 minutes
Concept: Luxury Dog Beds
Related: 42 examples / 32 photos
Segment: Neutral, 18-55
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