The Lux DualShock 4 Comes Studded with Diamonds and Gold
Justin Lam — October 19, 2018 — Tech
References: brikk & luxurylaunches
Created by luxury brand Brikk, the Lux DualShock 4 is a highly ornate game Playstation 4 game controller that comes wrapped in 24k or 18k gold. According to Brikk, the controller is "exquisitely practical, designed for the gamer with impeccable taste.” The controller is fully handcrafted and is available in two distinct versions. The Classic is priced at $8,495 while the Deluxe model comes it at $13,995.
The Classic model of the Lux DualShock 4 comes with seven perfect diamonds of F/G color and VS clarity, totaling 0.25 carats. The rest of the buttons come from the standard Sony controller. The Delux version, on the other hand, comes with nine 18k gold buttons each with conflict-free diamond studding. The diamonds on the Deluxe model total 2.20 carats.
Image Credit: Brikk
The Classic model of the Lux DualShock 4 comes with seven perfect diamonds of F/G color and VS clarity, totaling 0.25 carats. The rest of the buttons come from the standard Sony controller. The Delux version, on the other hand, comes with nine 18k gold buttons each with conflict-free diamond studding. The diamonds on the Deluxe model total 2.20 carats.
Image Credit: Brikk
Trend Themes
1. Luxury Gaming Accessories - The rise of gold-wrapped game controllers and other luxury gaming accessories presents an opportunity for companies to tap into the high-end gaming market.
2. Customized Controllers - The trend of highly ornate and personalized game controllers opens up opportunities for companies to offer customizable gaming accessories to cater to individual preferences.
3. Experiential Gaming - The emergence of luxury game controllers reflects a growing demand for immersive and sensory gaming experiences, presenting opportunities for companies to develop innovative gaming peripherals.
Industry Implications
1. Luxury Goods - Luxury brands can explore collaborations with gaming companies to create high-end gaming accessories targeted at affluent gamers.
2. Gaming Accessories - Companies that specialize in gaming accessories can leverage the trend of luxury game controllers to offer premium and customized options to gamers.
3. Jewelry and Accessories - Jewelry companies can explore diversification by incorporating gaming elements and materials into their products, capitalizing on the trend of gold-wrapped game controllers.
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