The Lungs App by SapientNitro Gives Smokers a Look at the Damage

By: Christopher DeLuca - Published: Jul 24, 2011 • References: sapient and psfk
The Lungs app by SapientNitro will have smokers seeing the effects caused by their years of bad decision-making. The augmented reality app shows the damage done to lungs from smoking.

The Lungs app by SapientNitro is just another brilliant concept by a company with several products already on the market. If you are a smoker, or if you know someone that is, this app is certainly worth checking out, as it may be the catalyst you need to quit.

Implications - Consumers are looking for technology to transform how they see the world and their place in it. The Lungs app is symptomatic of this desire to gain a new perspective on the world. Companies should consider creating products that provide this type of experience to consumers.