The Lungs app by SapientNitro is just another brilliant concept by a company with several products already on the market. If you are a smoker, or if you know someone that is, this app is certainly worth checking out, as it may be the catalyst you need to quit.
Implications - Consumers are looking for technology to transform how they see the world and their place in it. The Lungs app is symptomatic of this desire to gain a new perspective on the world. Companies should consider creating products that provide this type of experience to consumers.