The Lungs App by SapientNitro Gives Smokers a Look at the Damage

By: Christopher DeLuca - Published: Jul 24, 2011 • References: sapient & psfk
The Lungs app by SapientNitro will have smokers seeing the effects caused by their years of bad decision-making. The augmented reality app shows the damage done to lungs from smoking.

The Lungs app by SapientNitro is just another brilliant concept by a company with several products already on the market. If you are a smoker, or if you know someone that is, this app is certainly worth checking out, as it may be the catalyst you need to quit.

Implications - Consumers are looking for technology to transform how they see the world and their place in it. The Lungs app is symptomatic of this desire to gain a new perspective on the world. Companies should consider creating products that provide this type of experience to consumers. Stats for Inspirational Respiratory Apps Trending: Older & Chilly
Research: 726 clicks in 253 w
Interest: 1.6 minutes
Concept: 'Lungs' App By SapientNitro
Related: 52 examples / 40 photos
Segment: Neutral, 18-55+
Comparison Set: 19 similar articles, including: augmented reality dressing rooms, augmented reality changerooms, and holographic video vision.