Lung Ashtray - German AOK Anti-Smoking Campaign

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Bianca Bartz
On: Aug 15, 07
2885 Trends
596 Comments


Lung Ashtray - German AOK Anti-Smoking Campaign [Edit]


Lung Ashtray - German AOK Anti-Smoking Campaign Click for Larger Image

AOK, a German health insurance company has installed see-through, lung-shaped ashtrays in metropolitan areas in an attempt to raise consciousness on the dangers of smoking. No smoker in today’s world is oblivious to the toll lung rockets take on our bodies, yet each year, millions of people continue to light up. In Germany, 33% of those over 18 smoke according to AOK and the average age people spark their first ciggy is between 11 and 12! Smoking is no cheap indulgence either. 5 Euros for a 17-pack of Marlboro lights… that’s pretty hefty!

With so many reasons to cut back, AOK has an excellent program targeted at those who want to quit. Besides the public ashtray campaign, tips and online forums, the site also offers an addiction quiz to see how hooked on nicotine you really are.

Trend Hunter has featured another lung ashtray before, this one for the home:

Lung Ashtray - Gives Thought

Sometimes I wonder how it’s possible that I’m able to feature two lung ashtrays in such a short period of time. The first lung ashtray I saw was by an extremely adept Italian design firm called industreal with their smoke like a chimney ashtray. Now, here I am with a lung ashtray by Finding Ches… [More]






Via: aok.de  


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Comments:


Bring this to the US & espHollywood-Bev Hills CA area. Hollywood lives smoking for movies. Nice touch. For ALL US cities. Neat. Great commentary 2. Logical.

By: rocketranger on Aug 17, 07 | 0 Trends | 2125 Comments



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