Companies could therefore stick their proverbial flag in the moon dust to mark it as their own.
Talk about an incredible view! Imagine what the real estate taxes would be like on the moon?!
Implications - Many consumers relish in being able to achieve or experience the impossible. Such an emotion or feeling impacts specific consumers because it provides a sense of exclusivity or elitism. Businesses that can offer impressive and affluent experiences will appeal to consumers constantly seeking prestige.