With designers around the globe carving out specialist niches and style that add to the reputation and recognition of not only the designer but also the design identity of a whole country or a region. With places like Germany, Netherlands, and Scandinavia attracting a earthy, clean and functional identity labels; France, Italy, and Spain a fruity, sexy, exciting ones; and the Japan a minimalist one; it has taken Canadian designers some time in which to create a design identity that they can call their own.
The change is here and about to take a larger share of public attention. Canadian designers are looking in and around the vast country to draw on nature, culture and inhabitants to create a brand new design category - Lumberjack Chic.
Who's to say that we will not see more lifestyle categories be affected by this movement - after all fashion has been there once before, as I remember wearing a lumberjack coat when I was eight.
Stats for Lumberjack Chic
Trending: Older & Chilly
Research: 3,795 clicks in 432 w
Interest: 4 minutes
Concept: Lumberjack Chic
Related: 51 examples / 39 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: artisan food trays, building on the past, and tethered military drones.
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