The Lucky Charms Ice Cream Sandwich is a Nostalgic Summer Indulgence
The Lucky Charms Ice Cream Sandwich is essentially made like a traditional 'rice krispy' treat and then packed with refreshing French Vanilla ice cream in the middle. The final result of this treat is a colorful and nostalgic indulgence for your taste buds. It is the ideal treat for both adults and children.
Implications - Consumers will likely invest both their time and money into products that transport them back to a simpler and more carefree time in their lives, such as their childhood. Businesses that instill their products with nostalgic qualities will likely experience high levels of success across various industries today.