The LRG Spring 2011 Collection campaign does something I wouldn't have expected from a clothing company: it puts its product through the exact kind of wear it claims to be designed for.
This photo shoot was shot on-location in the San Juan Islands off the coast of Washington state and what makes it remarkable is that the models and the photography team actually spent a weekend exploring the area in helicopters, planes, on foot, and even on boats. The result is a natural and organic collection of photos that showcase the LRG Spring 2011 Collection without looking like just another manufactured and completely contrived fashion photo shoot.
The models and clothing in this shoot look and seem real, which will no doubt be greatly appealing to their target market demographic.
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