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The Lovewright Company 2010 Winter Collection

By: Zoe Badley - Published:   Updated: Jul 20 2011 • References: lovewrightco & hypebeast
Lots of people dread laundry day, but in the Lovewright Company 2010 winter lookbook, this chore is anything but tedious. The brand highlights relaxation and lazy summer days, a perfect theme that really adds to the collection.

Featured in the Lovewright Company 2010 winter lookbook is boyfriend-friendly clothing, which includes oversized shirts, relaxed denim and plaid button-ups. Be sure to check out the gallery for more shots from the collection.

Implications - This lookbook is a refreshing perspective on what is typically seen as a daunting chore. Jor and relaxation can be taken out of any experience, and the story told in this photo series excited viewers about this message. The lookbook strikes the perfect balance between style and comfort, and shows fashionistas that the new wave of fashion stresses this marriage.

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Concept: Lovewright Company 2010
Related: 112 examples / 86 photos
Segment: Neutral, 18-55
Comparison Set: 41 similar articles, including: relaxed boho fashion, hippie rocker fashion, and laid-back hipster styles.