Unilever's Love Beauty and Planet Line Uses Recycled Packaging
Riley von Niessen — December 11, 2017 — Eco
References: lovebeautyandplanet & popsugar
Consumers who are in search of eco-friendly cosmetics will now be able to find them in their local drug stores, as Unilever is expanding its offerings with the Love Beauty and Planet line.
The line consists of a range of products for the hair and body, which boast recycled packaging, naturally sourced fragrances, and a unique formula that allows them to be rinsed off more efficiently, so that consumers take less time in the shower and ultimately waste less water. As POPSUGAR reports, Unilever is the first major corporation to consider eco-friendly options so thoroughly, with the Love Beauty and Planet line setting an example for others.
Included in the expansive line are 18 hair products and eight body products. To make them accessible to all, Unilever's price points range from $3 and $9 USD.
The line consists of a range of products for the hair and body, which boast recycled packaging, naturally sourced fragrances, and a unique formula that allows them to be rinsed off more efficiently, so that consumers take less time in the shower and ultimately waste less water. As POPSUGAR reports, Unilever is the first major corporation to consider eco-friendly options so thoroughly, with the Love Beauty and Planet line setting an example for others.
Included in the expansive line are 18 hair products and eight body products. To make them accessible to all, Unilever's price points range from $3 and $9 USD.
Trend Themes
1. Eco-friendly Cosmetics - The trend of eco-friendly cosmetics is growing as consumers prioritize sustainable beauty.
2. Recycled Packaging - The use of recycled packaging in cosmetics is a disruptive innovation opportunity that reduces waste and promotes sustainability.
3. Water-efficient Products - The development of water-efficient beauty products presents a disruptive innovation opportunity to enhance sustainability and conserve water resources.
Industry Implications
1. Cosmetics Industry - The cosmetics industry can capitalize on the eco-friendly trend by offering more sustainable and environmentally conscious products.
2. Packaging Industry - The packaging industry has an opportunity to innovate by providing solutions for the development and production of recycled packaging materials for cosmetics.
3. Personal Care Industry - The personal care industry can seize the opportunity to develop and market water-efficient products that appeal to environmentally conscious consumers.
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