St. Gallen, Switzerland has rolled out the red carpet permanently with their City Lounge outdoor installation. Designed by Carlos Martinez and Pipilotti Rist for a competition, the red carpet covers the streets and surrounds the businesses in the area.
City Lounge features places to park and even fake cars you can sit or relax on.
Implications - City planners are continually searching for sustainable ways to encourage public interaction in an organic way. By integrating furniture in the shape of fake cars into the all-red installation, the City Lounge turns a potential eyesore into an attractive place where visitors can relax, interact with each other and enjoy public art for free.
Stats for Permanent Outdoor Red Carpets
Trending: Older & Chilly
Research: 8,821 clicks in 393 w
Interest: 3.8 minutes
Concept: Permanent Outdoor Red Carpets
Related: 56 examples / 43 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: personalized outdoor sculptures, the scene outdoors, and guerrilla drive ins.
Permanent Outdoor Red Carpets
More Stats +/-
The Scene Outdoors
Personalized Outdoor Sculptures
Guerrilla Drive Ins
Indoor Outdoor Festivals
Gelato-Filled Donut Sandwiches