Superstar

The Louis Vuitton 'Voyages' Show at the National Museum of China

By: Going Like Sixty - Published: Jun 3, 2011 • References: hauteliving and blogs.wsj
The Louis Vuitton 'Voyages' show has the iconic brand going to a land where it has ventured before: The National Museum of China. The French fashion behemoth, known for its luxury, is moving to the east with a 20th anniversary celebration of its presence in China with an extraordinary summer show called 'Voyages.'

The luxury brand is famous for its historically relevant baggage and handbags -- the staple of many voyages across the globe by the world's rich and famous.

The National Museum of China just finished a three-year renovation and is a highly popular tourist hotspot. The timing of the Louis Vuitton Voyages exhibit is a stroke of marketing genius. China's tourism will soar by 2020 and Louis Vuitton wants to make sure the Chinese are toting their luggage when they begin their voyages.