The Louis Vuitton 'Voyages' Show at the National Museum of China

By: Going Like Sixty - Published: Jun 3, 2011 • References: hauteliving & blogs.wsj
The Louis Vuitton 'Voyages' show has the iconic brand going to a land where it has ventured before: The National Museum of China. The French fashion behemoth, known for its luxury, is moving to the east with a 20th anniversary celebration of its presence in China with an extraordinary summer show called 'Voyages.'

The luxury brand is famous for its historically relevant baggage and handbags -- the staple of many voyages across the globe by the world's rich and famous.

The National Museum of China just finished a three-year renovation and is a highly popular tourist hotspot. The timing of the Louis Vuitton Voyages exhibit is a stroke of marketing genius. China's tourism will soar by 2020 and Louis Vuitton wants to make sure the Chinese are toting their luggage when they begin their voyages. Stats for Iconic Marketing Celebrations Trending: Older & Warm
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