The Louis Vuitton #LVLove fashion campaign is working to promote its latest products via Twitter. The online promotional tactic is as much literary as it is tech-savvy as the Tweets are paired with short poetic sentences, pairing the luxury fashion pieces with eloquent rhymes.
Followers of the label can get their dose of stylish poetry with the help of the #MiniMonAmour and #GallantLove hashtags. The romantic verses are also paired with links to the referenced items in addition to related images, enabling Twitter members to easily browse through seasonal collections. Variety is key to these social media advertisements as the label has included time pieces, purses, jewelry and smartphone accessories into the mod, viral ballads.
Stats for Literally Poetic Product Launches
Trending: Older & Mild
Research: 1,191 clicks in 167 w
Interest: 1.3 minutes
Concept: Louis Vuitton #LVLove
Related: 96 examples / 74 photos
Segment: Females, 18-35
Comparison Set: 35 similar articles, including: social media obsession pendants, dynamic dancer portraits, and winter wonderland fashion ads.
Literally Poetic Product Launches
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