The Louis Vuitton Eiffel Tower on 5th Avenue adds another landmark, albeit a temporary one, to the Big Apple. The Louis Vuitton store has plastered a six-story Eiffel Tower onto their facade.
Now the NYC Louis Vuitton store is not only a one-stop retail destination for luxury fashion, but also a great spot for an impromptu tourist photo. See two images of the Louis Vuitton Eiffel Tower on 5th Avenue above.
Implications - The Louis Vuitton Eiffel Tower on 5th Avenue echos the luxury brand's connection to France. I think this is a great move because, in the mind of many luxury shoppers in America, France connotes sophistication and the idea of enjoying the finer things in life.
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