Lotus Originals Brings Sleek Vintage Styling to Your Wardrobe

By: Peter Vallas - Published:   Updated: Jul 19 2011 • References: lotusoriginals & luxist
British car manufacturer Lotus has released a line of clothing called Lotus Originals. The iconic British manufacturer has shared its cars with the likes of James Bond and Steve McQueen, with hopes to attract the same recognized class in their collection of clothing and accessories.

The Lotus Originals line takes inspiration from their heritage of sports racing integrating tire tread patterns, vintage Lotus logos, racing stripes, car silhouettes and more.

Implications - Tired of the increasing number of exaggerated styles coming out, consumers are looking for designs that feature a simpler aesthetic. Products that are more subtle in their attractiveness appeal to those shoppers who want to maintain a classic appearance.

Stats for Car Company Clothing Trending: Older & Chilly
Traction: 2,229 clicks in 189 w
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Concept: Lotus Originals
Related: 87 examples / 67 photos
Segment: Males, 18-55
Comparison Set: 32 similar articles, including: vintage car shop photography, elegant bad girl shoots, and vintage car couches.