British car manufacturer Lotus has released a line of clothing called Lotus Originals. The iconic British manufacturer has shared its cars with the likes of James Bond and Steve McQueen, with hopes to attract the same recognized class in their collection of clothing and accessories.
The Lotus Originals line takes inspiration from their heritage of sports racing integrating tire tread patterns, vintage Lotus logos, racing stripes, car silhouettes and more.
Implications - Tired of the increasing number of exaggerated styles coming out, consumers are looking for designs that feature a simpler aesthetic. Products that are more subtle in their attractiveness appeal to those shoppers who want to maintain a classic appearance.
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Concept: Lotus Originals
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Segment: Males, 18-55
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