This Long Tea Branding Offers an Example of Storytelling Marketing
Long Tea hopes to appeal to consumers based on similar characteristics and qualities; its tea not only offers delicious flavors, but also many benefits to improve one's health. The packaging is vibrant and features small origami animals.
Implications - Businesses that market their products in a captivating way, such as by telling a story or tale, will benefit by creating a lasting impression in the minds of consumers. Storytelling marketing is also more likely to reach out to consumers on a personal level.