The Lonely Hearts SS11 collection is aptly named 'Alone.' It is as though the label has been struggling with the desire to fill to empty void in its heart and has now decided to embrace the single life with lacy lingerie numbers that celebrate the beauty of femininity. Soft and whimsical, the pieces also have a bit of an edge to show that just as roses have thorns, so do they.
The romantic sheerness and independent strength of the Lonely Hearts SS11 lingerie line is also reflected in ready-to-wear collection. With a sophisticated nomadic look, there is a 70s appeal to the billowing fabrics and digital prints. For the girls in search of a comfortable, tough and chic wardrobe, the Lonely Hearts SS11 collection has got them covered.
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Segment: Females, 18-55
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