Loic Zimmerman Paints Horrific Yet Beautiful Portraits

By: Luisa Amanda Gomes - Published: May 25, 2010   Updated: Aug 17 2011 • References: e338 and sweet-station
Artist Loic Zimmerman has the talent to paint your worst nightmares, but at the end these images manage to be beautiful. Zimmerman's paintings are rich in detail and color, which could be a contributing factor in their overall magnificence.

Aside from making nightmares look good, Loic Zimmerman is also quite talented at creating artistic portraits. He's someone I'll definitely need to call when I want a painting of myself and my darkest dream.

Implications - Consumers experience euphoria when looking at surrealistic artwork, which explains its popularity in first world countries where many citizens undergo tremendous stress. Consumers utilize that sense of euphoria as a coping mechanism for tension. Corporations may find it advantageous to utilize surrealistic imagery in their promotional campaigns.