High Fashion Branding in the Form of Candy by Massimo Gammacurta

These logo lollipops from fashion photographer Massimo Gammacurta are awesome. Women do tend to ‘eat up’ designer labels, so this is a very appropriate interpretation indeed.

Personally I think these are almost better than the real thing—they have the uniqueness and creativity that many of these big brand shops so often lack.

Implications - Designer labels are often depicted in various artworks that either make a statement or are there just for fun. Whatever the purpose of creating these lollipops are, it does seem to imply the materialistic nature of individuals who "eat up" high-end fashion. If this is indeed the statement, it brilliantly executes the metaphor in a literal sense.