Loewe Spring 2010 Campaign Channels Woodland Sprites

By: Venessa Fisher - Published: Jan 28, 2010   Updated: Apr 3 2011 • References: loewe & fashiongonerogue
The Loewe Spring 2010 Campaign features supermodel Daria Werbowy as the face of their latest spring advertisements. Photographed by Inez van Lamsweerde and Vinoodh Matadin, Daria brings a certain elegance and charm to the label’s four image campaign. The spread features creamy neutral leather bags, orange accents and sophisticated style. Check out Loewe’s Spring 2010 Campaign in the gallery above!

Implications - The use of flora and forestry in fashion spread speaks to an urge for fantasy and fairy tale-like escape on part of consumers. Since the release of Shakespeare's A Midsummer Night's Dream, forests and woodlands have been associated with otherworldly creatures. Consumers enjoyed these tales as children and continue to well into their adult lives. Stats for Enchanted Forest Fashion Trending: Older & Warm
Research: 14,917 clicks in 329 w
Interest: 4 minutes
Concept: Enchanted Forest Fashion
Related: 91 examples / 70 photos
Segment: Females, 18-55
Comparison Set: 33 similar articles, including: dressy leather jackets, super sultry editorials, and 10 exotic harem pants.