French brand Locher's is famous for its funny, irreverent approach to what at a first glance seems to be the most romantic, classic fashion item.
This time they are back with a new apparel collection: cute pastel tops, enriched by embroidered flowers, hearts and bows in which camouflaged cross-stitch wordings suddenly break the romance and speak loud raw messages such as "I am your worst nightmare." The contrast between the messages and garment design is incredibly innovative, and speaks to the creative nature of the designers.
A mom and granny-friendly look with a malicious soul, taking the explicit message to another level, in a playful hide and seek with archetypal looks. The collection is limited edition and available on the Locher's website.
Hidden Message Garments
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Brutally Blunt Embroidery
Embroidery How Tos
Cute Profanity as Fashion