Local Line Connects Consumers with Local Farmers
Grace Mahas — September 22, 2020 — Business
References: site.localline & cbc
Local Line is a Canadian e-commerce solution for farms, food hubs, and farmers markets, enabling customers to pre-order produce, eggs, cheese, and other artisanal products online. The service allows customers to prepay online, eliminating the need for consumers to browse around crowded markets or handle cash. Notably, the brand saw an increase in demand since the onset of the pandemic, with Local Line founder Cole Jones, stating: "Our business is onboarding farmers at about nine times our normal rate."
The tool itself is user-friendly and boasts a number of features designed to take the burden away from farmers. Local Line offers an online store, delivery and pick-up scheduling, order management, product management, customer management, and reports and analytics, among others.
Image Credit: Shutterstock
The tool itself is user-friendly and boasts a number of features designed to take the burden away from farmers. Local Line offers an online store, delivery and pick-up scheduling, order management, product management, customer management, and reports and analytics, among others.
Image Credit: Shutterstock
Trend Themes
1. E-commerce Solutions for Farmers - The pandemic has created a demand for e-commerce solutions for farmers, providing an opportunity to develop user-friendly platforms that offer features like delivery scheduling and order management.
2. Pre-ordering Produce - Pre-ordering produce online eliminates the need to browse crowded markets and handle cash, offering opportunities for businesses to streamline the shopping experience and minimize contact during the pandemic.
3. Demand for Artisanal and Local Products - Customers are increasingly seeking out artisanal and local products, creating opportunities for businesses to focus on sourcing and promoting these unique offerings through e-commerce platforms.
Industry Implications
1. Agriculture - E-commerce solutions like Local Line offer farmers and food hubs a way to connect directly with consumers and streamline the ordering process, creating opportunities for more efficient and profitable farming practices.
2. Online Retail - The demand for pre-ordering and contactless shopping experiences creates opportunities for retailers to develop online platforms that cater specifically to local and artisanal products, and that streamline the ordering and delivery process for consumers.
3. Food and Beverage - The trend towards locally sourced and artisanal products creates opportunities for businesses in the food and beverage industry to focus on promoting their unique offerings and developing e-commerce solutions that cater to these niche markets.
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