The Futuristic Liviu Tudoran Honda Native Concept Design

By: Renee Ramsarran - Published:   Updated: Aug 3 2011 • References: productdesignforums & automotto.org
The Liviu Tudoran Honda Native concept uses a photo-chromic technology that allows the car to change its color. The artist's design also includes an electric engine that gets its energy from high-voltage lithium-ion batteries.

With an interior made of light aluminum, an OLED technology display dashboard, and touch screen controls, this automobile's futuristic features are astounding. The idea behind the Liviu Tudora Honda Native showcases the ultimate in customization for cars.

Implications - Consumers want products with exclusive design features because they feel design elements that are uneasily emulated have more intrinsic value to them than generic products. Corporations wishing to increase the prices of their products may consider utilizing complex design elements that consumers are willing to pay for.

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Concept: Liviu Tudoran Honda Native
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Segment: Males, 18-55
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