There’s usually very little that is eco-friendly when you’re talking luxury. But Auden Schendler, of the Little Nell resort in Aspen, is out to change all that. He takes the resort’s role in climate change seriously. After all, if there’s no snow, where will all the rich people go skiing?

The Little Nell resort has made Schendler realize the power of getting some of the wealthiest people in the world in on the fight against climate change. Whether he’s making progress has yet to be seen, but hey, every little bit helps.