Artist Lisa Hedge's stationery has been made with a mind for personalized elements. Whether working on behalf of a bride and groom or a large scale optometry company like Warby Parker, she has infused her pieces with individualized references to the implicated parties and brands.
These prints incorporate a diverse array of typography. The swirls and patterns reveal creative references to weddings, product launches and even elections, speaking to Hedge's talent and widespread capabilities as a designer. And while she has referenced variety on several fronts, she has toned down the assortment with timeless, dainty flowers that have been paired with classic chapeaus, black rimmed glasses and green stems, eclectic components that came together with ease.
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Concept: Lisa Hedge
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Segment: Females, 18-55
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Peculiar Personalized Stationery
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