Mag-Lite Campaign Uses Religious Iconography

By: Vincent Salera - Published: Feb 14, 2009   Updated: Jun 16 2011 • References: adsoftheworld
This ad for Mag-Lite Flashlights is really illuminating. Seeing a Buddha-esque figure holding the flashlight behind his back on the second panel of the ad delivers the source of the religious icon's enlightenment with a touch of humor.

The ad was created by advertising agency DRAFTFCB Caracas, Venezuela with creative direction by Macoco Moreira, Carlos Rusconi and Francisco Kalatayú Jimenez. The great image was taken by Kalatayú.

Implications - Using well-known figures is a great way to sell a product. Not just celebrities, but historical figures too will help imbue a product with whatever qualities this individual has left with his or her legacy. Companies should consider the various ways to use specific people to help infuse a product with specific qualities. Stats for Enlightening Flashlight Ads Trending: Older & Mild
Research: 5,956 clicks in 380 w
Interest: 4 minutes
Concept: Enlightening Flashlight Ads
Related: 78 examples / 60 photos
Segment: Neutral, 18-55
Comparison Set: 29 similar articles, including: 55 heavenly religious and spiritual innovations, 19 controversial blendings of fashion with religion, and unusual religious iconography.