The ad was created by advertising agency DRAFTFCB Caracas, Venezuela with creative direction by Macoco Moreira, Carlos Rusconi and Francisco KalatayÃº Jimenez. The great image was taken by KalatayÃº.
Implications - Using well-known figures is a great way to sell a product. Not just celebrities, but historical figures too will help imbue a product with whatever qualities this individual has left with his or her legacy. Companies should consider the various ways to use specific people to help infuse a product with specific qualities.