This impressive new building in the Gangnam district of Seoul has large light-up windows that are sure to grab the attention of passersby. The design team at MVRDV came up with this fantastic flashy design and then brought it to life.
During the day, this building looks fairly normal. The shapes and sizes of the windows might still catch an eye or two, but from a glance it just looks like a large white building; however, after dark, these windows light up and even change color. The building suddenly looks exciting and lively.
People respond well to visuals. Turn on a giant purple light, and like a moth to a flame, people will start to show up. This glowing neon building is sure to attract all kinds of attention.
Stats for Color-Changing Architecture
Trending: Older & Average
Research: 11,135 clicks in 150 w
Interest: 2.6 minutes
Concept: Light Up Windows
Related: 78 examples / 60 photos
Segment: Neutral, 12-55
Comparison Set: 29 similar articles, including: energy efficient egg boats, luxurious hill-covered houses, and straw-stuffed eco cabins.
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