The Lifetime Collective's Summer 2012 lookbook is a captivating look at modernized style for the everyday adventurer.

Lifetime Collective was founded in 2002 by Reid Stewart and Trevor Fleming in a dingy basement apartment and strives to produce quality clothing for the everyday traveller and artist.

The Lifetime Collective's Summer 2012 Lookbook is a photo shoot that takes place in what appeared to be a desert setting and consists of very simplified articles of clothing. The hats, shorts, sandals, shirts and backpacks that headline this collection are all made with bold colors that accent each other in an almost effortless manner. Paired with the gorgeous backdrops of the salt flats and mountain ranges, it is easy to see why the Lifetime Collective's Summer 2012 lookbook is a force to be reckoned with.