Edgy Billboard Encourages Divorce

By: Trend Junky - Published: May 10, 2007 • References: suntimes & daveibsen.typepad
Chicago attourney Corri Fetman has created quite a stir with her billboards that exclaims, "Life's Short. Get A Divorce" betwixt two hot-bodied models. What makes the ad different from most legal advertisements, is that in this case, the ads actually encourage divorce.

Fetman defends her billboard, suggesting, "Just because you see a billboard with a hot body on it, it doesn't cause you to leave your spouse... If you're already going to leave your spouse, the ad will appeal to you. If you do want to leave, you don't have to feel bad about it. Be honest with yourself and with your spouse."

Critics are complaining that the ads are misleading and risque, but they are definitely getting attention, and maybe that's the point. Stats for 'Life's Short. Get A Divorce' Trending: Older & Warm
Research: 7,454 clicks in 471 w
Interest: 4 minutes
Concept: 'Life's Short. Get A Divorce'
Related: 61 examples / 47 photos
Segment: Neutral, 18-35
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