Bringing to life the childhood memories of little girls worldwide, Canadian artist Heather Benning has transformed an abandoned farmhouse in southwestern Manitoba into a life-sized dollhouse.
She replaced the north-facing wall with Plexiglas to showcase its interior and then fully restored the house, complete with candy-colored walls and furniture from the 1960s.
I can't see Barbie and Ken ditching their Malibu beach house to live there, but it's impressive nonetheless.
Implications - Consumers in today's fast-moving society relish in products that provide them with feelings of nostalgia. Not only do these products transport consumers back to a simple and possibly more enjoyable period of their lives, it enables businesses to be perceived by others as highly approachable. Consumers will likely invest in products with which they share a sense of familiarity.
Stats for Life-Sized Dollhouses
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Research: 24,229 clicks in 371 w
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Concept: Life-Sized Dollhouses
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Segment: Females, 18-35
Comparison Set: 22 similar articles, including: designer dollhouse furniture, life-sized barbie mansions, and personalized mcmansion dollhouses.
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