Abandoned Farmhouse Transformed Into Giant Playhouse

By: Cecilia Biemann - Published: Apr 11, 2009   Updated: Jul 5 2011 • References: blissfulb.blogspot
Bringing to life the childhood memories of little girls worldwide, Canadian artist Heather Benning has transformed an abandoned farmhouse in southwestern Manitoba into a life-sized dollhouse.

She replaced the north-facing wall with Plexiglas to showcase its interior and then fully restored the house, complete with candy-colored walls and furniture from the 1960s.

I can't see Barbie and Ken ditching their Malibu beach house to live there, but it's impressive nonetheless.

Implications - Consumers in today's fast-moving society relish in products that provide them with feelings of nostalgia. Not only do these products transport consumers back to a simple and possibly more enjoyable period of their lives, it enables businesses to be perceived by others as highly approachable. Consumers will likely invest in products with which they share a sense of familiarity.