This Licorcice Allsorts Branding Matches the Candy Itself

By: Mishal Omar - Nov 14, 2016
References: bond-agency & packagingoftheworld
Licorice allsorts are made from a variety of ingredients and are popular in countries like Britain and Canada – and this black and white version of the candy offers a unique aesthetic twist.

Licorice allsorts are normally multicolored, which is why the monochrome effect of the 'Cloetta Allsorts Blacn and White' edition are is so jarring. The effect is highly attractive and puts a sophisticated spin on a candy that tends to look like it is marketed towards children rather than adults. The monochrome colors of the candy are also reflected in their boxed packaging, with abstract images of allsorts being featured front and center.

Cloetta Allsorts has managed to redirect the way in which people see this type of candy and provides a unique motivation for people to purchase it.