The 'Liberty Mutual: Dnt Txt & Drv' Ad Campaigns are Shockingly Simple

By: Allison Love - Published: Aug 8, 2010   Updated: Aug 15 2011 • References: libertymutual & adsoftheworld
The 'Liberty Mutual: Dnt Txt & Drv' ad campaign is definitely informative. The commercials come in a set of three and feature common texting short forms in the middle of a crash scene.

From LOL to OMG, the ads are pretty scary, showing the effects of texting and driving. These dangers are definitely scary, so it's a good idea to have an ad campaign like this one to raise awareness about the consequences.

Implications - Consumers are looking for products that will help them create a greater connection. Designs that feature this appeal to shoppers who want to feel like they can relate to their purchases. Stats for Anti-Texting Ads Trending: Older & Chilly
Research: 5,131 clicks in 301 w
Interest: 4 minutes
Concept: Liberty Mutual: Dnt Txt & Drv
Related: 42 examples / 32 photos
Segment: Males, 18-55
Comparison Set: 15 similar articles, including: naughty teen sms movement, gruesome shockvertising, and text messaging induced crashes.