Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,055 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,055 cutting edge ideas.

Liberating Lobsters for Activism

PETA Compels NYC Restaurant to Free Its Crustacean Mascot

— January 10, 2009 — World
When a customer spotted this 20-pound lobster at City Crab and Seafood, a swank Park Avenue restaurant in New York, PETA was notified, and it petitioned the restaurant owners to set the lobster free.

PETA gauged the creature’s age at about 140 years old. City Crab and Seafood had named the crustacean mascot George, as everyone including the chef was attached to him. Not many people have seen such a large lobster.

You might think that the customer was acting only in the best interest of the beast, but it was priced at $27 a pound, making George unaffordable to most diners. I suppose one of them got ticked off.

Rather than be harassed by PETA, and on the advice of its public relations manager, City Crab and Seafood decided to liberate the lobster. It will release it this weekend at Kennebunkport, Maine. That particular area forbids lobster trapping, so George can roam free to pick up girls and raise a new family.

“We applaud the folks at City Crab and Seafood for their compassionate decision to allow this noble old-timer to live out his days in freedom and peace,” said Ingrid E. Newkirk, president of PETA.

Another PETA spokesman, Michael McGraw, said that there have been at least a half-dozen other lobster liberations in restaurants around the country.
Trend Themes
1. Animal Welfare Activism - Increasing awareness and concern for animal welfare is encouraging activism and protests, creating opportunities for businesses to prioritize ethical practices in their supply chains and create partnerships with animal rights organizations.
2. Sustainable Seafood Practices - The demand for sustainable seafood practices is growing, creating opportunities for businesses to develop eco-friendly alternatives and adopt responsible sourcing practices.
3. Alternative Protein Sources - Concerns about animal welfare and sustainability are driving the development and innovation of alternative protein sources, providing opportunities for businesses to invest in and create plant-based and cell-cultured meat alternatives.
Industry Implications
1. Food and Beverage - The Food and Beverage industry can the opportunity to prioritize responsible sourcing practices and marketing eco-friendly and animal welfare-friendly options.
2. Wildlife Tourism - The Wildlife Tourism industry can benefit from engaging in responsible animal encounters and partnering with animal welfare organizations, improving customer experiences while promoting ethical practices.
3. Animal Rights Organizations - Animal Rights Organizations have the opportunity to partner with businesses to advocate for responsible animal welfare practices and incentivize companies to adopt more sustainable and ethical practices.
1.5
Score
Popularity
Activity
Freshness