A Camera Flash Reveals More to This Supportive Ad Than First Meets the Eye

By: Meghan Young - Apr 20, 2016
References: torontopflag.org & gizmodo
This LGBTQ poster is supportive in a way that mimics the culture itself. It boasts hidden messages that makes it feel as though it too were hiding in a closet. But instead of that being a negative thing, this LGBTQ poster is full of positivity. It interacts with camera flashes in order to reveal such words as "partner," "ally" and "teammate" to show solidarity and, ultimately, love.

Created by Toronto Pflag and ad agency J. Walter Thompson Canada, the LGBTQ poster initially displays the LGBTSQ acronym (lesbian, gay, bisexual, trans, straight, queer, and 2-spirited) on the left side through a rainbow of color. It was created using reflective inks similar to the glowing materials of cyclists' reflective clothing.