Potential
Koreans will now be able to pay their road tolls via their cell phone through LG Telecom's new PassON service. Designed to save time and money, users of the service get a discount for paying via cell.

Sounds great, but the new service will be a little tricky to implement considering the company is Korea's smallest mobile service provider. Other cell phone companies don't seem too keen on the new service, however, so maybe this will cause the major switch LG has been waiting for.