Shot on location in the surf town of Pismo Beach, California, the LF Stores Spring 2012 lookbook is full of summer heat and hipster cool. Shot by Los Angeles-based fashion photographer Daniel Kincaid, the catalog stars model Hailey Clauson. The American beauty was styled by Alexandra Sherman.
Clad in multi-hued denim, lace, simple loose tees and rebellious accessories, Clauson has a playful punk attitude. Her outfits are something a modernized, real-life Rainbow Brite might wear. Lounging on the beach during the day and partying it up in town at night, she continually keeps her look casual. Colorful brows by makeup artist Karina Moore and tousled locks by hairstylist Danielle Cedillo finish off the eclectic youthful ensembles.
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