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Lexus ‘Solar Trees' Campaign Proves Green Design is As Impressi

By: Marissa Brassfield - Published: • References: lexus & dexigner
Lexus’ ‘Solar Trees’ campaign for its Hybrid Drive technology aims to establish a connection between eco-friendly design and manmade beauty that rivals nature. In this promo, industrial designer Ross Lovegrove’s off-the-grid lily-like outdoor lights are the prime example of this blend between functional design and green sensibilities.

“Just because you’re environmental or thinking in a human way, it shouldn’t be all hippie and tree-hugging,” says Lovegrove in the Lexus ad. His gorgeous solar trees make that point abundantly clear. Stats for Beautiful Eco-Branding Trending: Older & Average
Traction: 5,283 clicks in 292 w
Interest: > 3 minutes
Concept: Beautiful Eco-Branding
Related: 64 examples / 49 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: solar trees, luxury cliche ad, and uber cool advertising.