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Beautiful Eco-Branding Edit
Lexus ‘Solar Trees’ Campaign Proves Green Design is As Impressi

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Beautiful Eco-Branding
Lexus ‘Solar Trees’ Campaign Proves Green Design is As Impressi
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Beautiful Eco-Branding - Lexus ‘Solar Trees’ Campaign Proves Green Design is As Impressi (VIDEO)
Lexus ‘Solar Trees’ Campaign Proves Green Design is As Impressi
 Published: Feb 6, 09
Comments: 1 Views: 2,287

Lexus’ ‘Solar Trees’ campaign for its Hybrid Drive technology aims to establish a connection between eco-friendly design and manmade beauty that rivals nature. In this promo, industrial designer Ross Lovegrove’s off-the-grid lily-like outdoor lights are the prime example of this blend between functional design and green sensibilities.

“Just because you’re environmental or thinking in a human way, it shouldn’t be all hippie and tree-hugging,” says Lovegrove in the Lexus ad. His gorgeous solar trees make that point abundantly clear.

industrial designer Ross Lovegrove demonstrating how his designs "take the green concept and create a whole new aesthetic"; solar power is harnessed to create sculptural, and highly functional, outdoor lighting "trees," which function off the grid. (dexigner)

References:  lexus, dexigner

Filed In:  autos,  branding,  commercials,  eco,  marketing






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Favorited by Ariana Shaw on Feb 6, 09

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