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Lexus 'Point of No Return' App Connects With Fans

By: Katherine Vong - Published: • References: apps.facebook & autoguide
Regardless of whether you love or hate Facebook Timeline, the reality is that it is causing a stir and even influencing brands to use it in their own campaigns, such as the Lexus Point of No Return app on Facebook. The app was inspired by Facebook Timeline and is an initiative by Lexus to engage and connect with its fans as well as promote the 2013 Lexus GS.

The Lexus Point of No Return app showcases a timeline with all of Lexus' major moments and achievements in its history, including those in technology, social media and design. Encouraging user interaction, the app has buttons on each part of the timeline that says things like 'I Want This' and 'I Remember This,' and when a fan clicks on one of these buttons, his interactions will be shared on his Facebook wall or Timeline. Stats for Interactive Automaker Timelines Trending: Older & Chilly
Traction: 273 clicks in 142 w
Interest: 1.3 minutes
Concept: Lexus Point Of No Return
Related: 61 examples / 47 photos
Segment: Neutral, 18-55+
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