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The Levi's Spring/Summer 2013 Farmiloe Building Show is Creative

By: Jordy Eleni - Published: • References: levis & hit-bag
The Levi's Spring/Summer 2013 collection made an impressive debut at The Farmiloe Building. The installation-themed show hung the denim line from metallic structures, putting the pieces on display with attention to artistic detail.

A scene dedicated to gold miners delivered an abstract script, presenting a play based on a distant wife and her East Londoner lover. This throwback Americana vibe is highly relevant to the jean company which has prided itself on the U.S. gritty mid western charm.

At the other end of this Spring/Summer 2013 spectrum were modern, avant-garde exhibits. Fluorescent violet and red lights illuminated a male model who posed in front of the set nonchalantly, resembling the prototypical laid-back hipster. Together the old and new motifs converged well at The Farmiloe Building, indicative of Levi's penchant for performance. Stats for Imaginative Denim Installations Trending: Older & Average
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Concept: Levi's Spring Summer 2013
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Segment: Males, 18-35
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