Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Maximalist Makeup Movies

The Lernert and Sander Natural Beauty Mini Film Has a Powerful Message

— July 1, 2011 — Fashion
The Lernert and Sander Natural Beauty short film has a powerful message about the excessive nature of cosmetics and the obsession with beauty and perfection that this society maintains.

The duo applied 365 layers of make-up in one day to model Hannelore Knuts to see how much is needed to go from a natural look to a startlingly unnatural one. The process took an astounding nine hours, where Hannelore was paralyzed behind a white board and could only drink through a straw. Seven bottles of foundation, two bottles of Creamy Eyes, three Milky Lips pens and two bottles of Blush -- or 228.40ml of makeup -- later, the project was complete and Hannelore looked more like a clay sculpture than a human being.

Implications - The societal obsession with beauty, image and perfection has had significant implications for the expansion of the beauty and cosmetics industry and its consumers. New products and services designed to enhance physical appearance are constantly being released to the public, who is always willing to try the newest in beauty products in hopes of achieving the unrealistic ideal that has been set out by the mold of society.
Trend Themes
1. Maximalist Makeup - The trend towards excessive makeup application, as revealed in the Lernert and Sander Natural Beauty film, presents an opportunity for the beauty industry to market new bold and expressive product lines.
2. Anti-beauty Movement - The Natural Beauty film showcases the rise of a movement away from traditional beauty standards, presenting opportunities for the beauty industry to market products promoting natural beauty.
3. Transparency in Marketing - The Natural Beauty film highlights the need for more transparency in the cosmetic industry. This presents an opportunity for companies to build trust with consumers by being more open about their ingredients and manufacturing processes.
Industry Implications
1. Beauty Industry - The Natural Beauty film presents a potential disruptive innovation opportunity for the beauty industry to cater to the shifting desires of consumers for more natural and authentic products.
2. Film Industry - The rise of maximalist makeup in film and media as seen in the Lernert and Sander Natural Beauty film presents potential opportunities for the film industry to incorporate bolder makeup designs and themes.
3. Consumer Goods Industry - The Natural Beauty film highlights a potentially disruptive innovation opportunity for the consumer goods industry to market products that challenge the traditional beauty standards perpetuated by society.
5.3
Score
Popularity
Activity
Freshness