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The Lena Lumelsky Spring/Summer 2013 Campaign is Darkly Demure

By: Jana Pijak - Published: • References: zebdaemen.tumblr & designscene.net
The Lena Lumelsky Spring/Summer 2013 ad campaign shines a light on the label's darkly demure collection entitled SOLUNA. Paparazzi Agency model Swanny stars in the ladylike image series in which she dons fitted bodices, sheer corsets and full skirts among other feminine pieces.

Hair and makeup artist Mathieu de Mayer gives Swanny a subtly elegant makeup look that is almost as flawless as the flower arrangements that she poses with. Sculpted by Mark Colle, these intricate bushels and bouquets serve as a the fashion story's main visual focal point.

Playing with multiple transparencies, double exposures and the art of mirror imagery, photographer Zeb Daemen creates a memorable advertorial that showcases the Lena Lumelsky Spring/Summer 2013 womenswear collection. Stats for Floral Mirror Image Ads Trending: Older & Warm
Traction: 8,692 clicks in 101 w
Interest: 4 minutes
Concept: Lena Lumelsky Spring/Summer 2013
Related: 94 examples / 72 photos
Segment: Females, 18-55
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